Great Wall News

Great Wall Casting Company pursues internationalization strategy

2015-09-22 15:50:57

  Recently, it is very happy for Great Wall Casting Company about several good news, shortly after the shipment of 8 sets of over 400 tons slag pots for Mittal group, our company receives 6 sets of slag pots purchase order from the German customer again. As the representative of domestic large slag pot manufacturers, Great Wall Casting Company is striving for the higher business goal, never stop the chasing and moving forward steps.

  In the great exceeding trend of the world and rapid economic integration today, only via speeding up the steps to cooperate with the international first class enterprises, can we stand in an invincible position in the increasingly fierce peer competition. The crisis awareness on the Great Wall leaders conference can be felt everywhere, it is just the long-term development concept that Great Wall Company becomes an “ever-victorious general " in thesteel casting industry.

  If the implement of "take staff as the foremost, make everyone as the operator" system was the landmark of the first development of Great Wall cast steel, then the internationalization strategy is undoubtedly the second totem of enterprise development.

  Under the guidance of such internationalization thought, the Great Wall cast steel began to adjust its strategic positioning, and made the business strategy “ enhance the casting value by excellent quality, build the world's most trusted casting enterprise”.

  In the days after, The Great Wall cast steel insists on setting the domestic and overseas markets at the same strategic height, same position and synchronous development level. It will continuously consolidates the industry leader status, and increases the cooperation and exchange with the world class enterprises, develops by standing on the shoulder of the giant, Accelerate the realization of the enterprise shock span from the "big casting country" to the "strong casting country".

  Exact strategic positioning urged Great Wall Company to open the development curtain of the Great Wall Company internationalization development process:

  In 2008, successfully became theslag pot supplier of the global largest steel company Mittal Group.

  In 2011, started the cooperation with the world's oldest franchise cement factory machinery and equipment company Danish FLSmidth and supplied various specifications grinding rollers of the vertical roller grinding mills.

  In 2014, obtained the first purchase order from Italian famous ceramic press machinery manufacturer, opened the door of the European upper and down crossing beams market.

  In 2015, the German customer ordered 6 sets of slag pots, enhanced Great Wall slag pot market share in Europe, and enlarged European market further.

  Nowadays, the internationalization road of Great Wall Company is more and more broad, it forms a linkage between the upper and lower group, the initiative as a good situation to implement the plan, and presents a vivid scene of seeding roundly and blossoming timely. The internationalization development strategy makes the Great Wall cast steel achieve the leapfrog development. At present, the company has become one of the fifty comprehensive strength enterprises, “the provincial advanced enterprise ", it is also the member of China Foundry Association. In the future, The Great Wall cast steel will continuously adhere to the new development philosophical concepts, “customer as the center, staff as the center, quality as the center”, keeps leading in the field of high-end manufacturing industry.